“we don’t wear sandals… it’s too cold.”
Posted in niceness,notmine by Mark on the July 9th, 2007

Apologies for lack of updates, have been very busy – this is a good thing mind you, I’m not poor and starving in my new career as a freelance designer.

Anyway this has been knocking around for a while but I still love it so much I’m going to mention it, the Reyka vodka adverts… bottles… site… I’m generally not a big fan of advertising – much if not most of it is crap. But everything about this appeals to me, despite the fact I stopped drinking vodka years ago – the lovely woodcut style illustrations, the quirky simple no nonsense funny statements:

“In Iceland, we have the best water in the world, but water on its own is not the most exciting type of thing, so we turn some of our water into vodka. Just like Jesus – he turned water into wine. We’re not saying we’re like Jesus. We’re not. We don’t talk with god, and we don’t wear sandals… it’s too cold.”

See more of the adverts here - The bottles themselves have great design work too, they’re bottled depending on different things which apparently happen on the day a certain batch is made, it’s a lovely touch – whether true or not, it gives a really great sense of the personal touch and something being made crafted and cared for but in a quite modern way. It’s nice and tactile and well it clicks for me, in the same way as Innocent do (and did with their hats campaign I linked to early on scrapbook). Unpretentious, simple sweet and funny…

Credit where it’s due – I first ran across the ads at the wonderful NOTCOT.org/NOTCOT.com and they have some great photography of the bottles too.

And yes this is probably the start of me posting more things I like instead of just my own work – I’m not about to turn scrapbook into notcot or The Serif though will probably post more often :) I have quite a few updates coming up over the next few weeks too.

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